Dragons Den - Michael PritchardI decided to pitch to the Dragons for three reasons.

The first was for access to their address book! They have a large network of highly influential contacts that will speed up this product’s time to market.

The second was the rather obvious source of funding.

The third was to show the Great British public ANYWAY® spray. The BBC’s Dragons’ Den series has an audience of several million, all of whom would benefit from the ANYWAY® spray technology.